A brand partnership (activation) for artists is a collaboration between an artist and a brand where the artist is hired or sponsored to create artwork, designs, or other creative content for the brand’s marketing or advertising campaigns. The goal is to leverage the artist’s unique style and aesthetic to promote the brand’s products or services, while also providing exposure and new opportunities for the artist. Here are a few iconic brand partnerships that I personally love, which can serve as great sources of inspiration:
Brand partnerships or activations can be incredibly beneficial for artists. They provide exposure, credibility, dinero, creative collaboration, and community involvement, all of which can help to support the artist’s career and further their success.
The Right Exposure: Partnering with a well-known brand can provide exposure to a wider audience that the artist may not have been able to reach otherwise. This can help to increase their visibility and grow their community. (Never agree to work for free in exchange for exposure, and do not allow any brand to exploit you by requesting unpaid work. )
Building Credibility: Aligning with a reputable brand can enhance the artist’s credibility and reputation. This can help to establish the artist as a legitimate and serious artist and can lead to more opportunities for future collaborations.
Financial Stability as an Artist: Brand partnerships can be an additional source of income for artists, particularly those who are still building their careers. They can provide a steady stream of revenue that can help to support the artist’s creative endeavors.
Creative collaboration: Partnering with a brand can provide opportunities for the artist to collaborate on creative projects, such as creating branded content or merchandise. This can help to expand the artist’s creative portfolio and provide new and exciting opportunities for growth.
Community Building: Many brands have a strong presence in the community and are involved in various charitable or philanthropic initiatives. Partnering with a brand can provide the artist with an opportunity to give back and support important causes.
Research: Identify brands that align with your style and values, and research their products, target audience, and marketing strategies. This will help you tailor your pitch to their specific needs and interests. Stay up-to-date on industry trends: Stay informed about the latest trends and developments in the illustration and branding industry to stay ahead of the competition.
Build your portfolio: Create a comprehensive portfolio that showcases your illustration style, skills, and what you LOVE to create. Your portfolio should be easy to navigate, visually appealing, and highlight your ability to create illustrations that are what you enjoy working on.
Market yourself effectively: Utilize your social media platforms, walk into boutiques and leave a business card with the manager, and find opportunities to showcase your work locally.
Network: Attend events, workshops, and conferences related to illustration, branding, and marketing to build connections and network with potential clients. Participate in online communities, such as illustration forums or social media groups, to make yourself visible to potential clients and showcase your work.
Make contact: Reach out to the brands you’re interested in working with, either through email, phone, or in person, and introduce yourself and your work. Provide a brief overview of your experience and what you have to offer, and express your interest in collaborating with them on a brand activation project.
Present a proposal: Once you have established initial contact, present a proposal that outlines your ideas for the brand activation and how your illustration skills can help bring their brand to life. Provide a budget estimate, timeline, and examples of your previous work that are relevant to the brand. (P.S. For Prototypes please never leave it behind instead make sure you take it with you after showing the brand.)
Know your worth: Have a clear understanding of your rates and be confident in negotiating with brands. Don’t undervalue your work, but also be open to negotiation. Remember to be professional, friendly, and respectful in all your interactions, and be prepared to discuss the details of the project and negotiate terms. Building strong relationships with brands can lead to ongoing work and collaborations.
