Latinx women in the United States face significant barriers when it comes to starting and growing their own businesses. Despite making up a significant portion of the population, Latinx women have historically received limited access to funding, resources, and support to help them succeed.
2021 data from Crunchbase shows that US startups led by Latinx founders got just 2.1 percent of VC funding in 2021 that year. That’s only a slight increase from 2018’s 1.8%.
Despite these challenges, however, there are many inspiring Latinx women who have broken through these barriers and achieved great success as business owners and entrepreneurs.
In this blog post, we’ll share the stories of five Latinx women founders who have overcome obstacles and achieved great things through their businesses. These women are role models for anyone who dreams of starting a business and making a difference in the world.
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Thanks to Jasmine + IFundWomen of Color (IFWOC). I just wanted to take a moment to express my gratitude for the feature In Essence Magazine. Truly honored to be included in such a well-respected publication, and I am deeply appreciative of the time and effort you put into sharing my story with the world.
As the entrepreneurial landscape continues to evolve, Latinx women founders are making their mark by breaking barriers and creating their own paths to success. With determination, resilience, and innovative ideas, these women are paving the way for future generations of Latinx entrepreneurs. In this blog post, we will hear from 5 Latinx women founders who share their insights and experiences on how ownership has empowered them to overcome challenges and make a difference in their respective industries.
What is Ownership? Ownership, in the context of this blog post, refers to the act of starting and running a business, taking ownership of one’s ideas, vision, and mission, and navigating the challenges and opportunities that come with being a business owner.
Why is Ownership Important? Ownership is not just about starting a business, it is about taking control of one’s destiny and having the autonomy to make decisions that impact the direction and success of a venture. For Latinx women founders, ownership represents a way to challenge societal norms, break through barriers, and create a legacy for themselves and their communities. Latinx women founders often face unique challenges such as gender and cultural biases, lack of representation and access to resources, and systemic inequalities. However, ownership provides an opportunity to overcome these obstacles and create positive change.
Lucia Diaz
Lucia Diaz is first generation Colombian-American and the Founder of LUCIA DIAZ a Latina-owned business that empowers and honors Latinas through high-quality Illustrations. Lucia’s artworks are created with the goal of providing cultural representation and pride so that mujeres poderosas, can see themselves represented in the world.
Founder Lucia has collaborated with brands such as CHANEL, Carolina Herrera, Marciano, Guess, Saks Fifth Avenue, Amazon Handmade, and Estee Lauder, to name only a few. She is been featured by such as Marchesa, Rodarte, Artivive App, Adobe, Essence, Fierce by Mitu, Bold Latina, Essence, and We Allow Grow Latina.
The Onikas
Goods (@grimygoods)Grimy Goods
Grimy Goods is a Los Angeles-based music blog made for music discovery. We feature the best up-and-coming artists while keeping readers informed on the latest concert and music festival announcements, and music news.
Founded in 2008 by Sandra Burciaga Olinger, a first-generation Latina-American — Grimy Goods connects music lovers and industry professionals with lesser known artists within the indie and underground music communities — focusing on Women, BIPOC and LGBTQ.
Sunset Vibes Swimwear
Sunset Vibes is a line of sustainable, expert luxury swimwear that invites you to forget tugging or sucking in and instead love what you got, created with love in LA by a first-gen Latinx founder.
A big problem needs a serious solution. Women should not struggle to find a comfortable, cute and supportive swimsuit. We assembled a dream team to re-imagine the swimwear experience.
Our lead developer (the founders mom) is a high-fashion pattern maker with 50 years experience creating designs for personalities like Beyoncé.
Our swimwear is anchored in Effortless Support technologyTM for the perfect fit.
We design our suits specifically for a C+ figure, tailoring the dimensions of the cup and strap to effortlessly support the size and weight of a larger breast without sacrificing style.
WERK MIJA
Werk Mija has evolved from a lifestyle brand offering unique Latinx inspired apparel and accessories to a podcast community that celebrates the Latinx Cultura for Latina professionals and entrepreneurs inspiring generational change. We are on a mission to empower mujeres!
Through the Werk Mija podcast we have created a platform to amplify Latina voices and share what it means to confidently show up Latina. It is the podcast where Empowered mujeres empower mujeres. The more these business owners that share their stories, the more they inspire future Latinx entrepreneurs.
Join Werk Mija on this journey to build a community that celebrates Latinx cultura and empowers mujeres to create generational change.
Download Your FREE Grant Workbook!
Learn how to secure funding for your business with this step-by-step guide. I used it to land over $100K in grants – you can too!
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